Tingting Kao
Poo-Pourri Content Analysis
Reference Poo~Pourri. (2013). Girls Don't Poop - PooPourri.com. Retrieved January 12, 2019, from https://www.youtube.com/watch?v=ZKLnhuzh...
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Tingting Kao
Chipotle Content Analysis
Reference Moonbot Studios. (2013, September 11). The Scarecrow Behind The Scenes - Miniatures [Video file]. Retrieved on December 13,...
Tingting Kao
Introduction of Branded Content
In 2014, Linda D. Hollebeek, Mark S. Glynn & Roderick J. Brodie pointed out that increasing levels of consumer brand engagement. It can...
Tingting Kao
Theoretical Framework
The Elaboration Likelihood Model describes the change of attitudes, and how attitudes are formed, and reinforced by persuasive arguments....
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