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Chipotle Content Analysis

已更新:2019年11月11日






Reference

Moonbot Studios. (2013, September 11). The Scarecrow Behind The Scenes - Miniatures [Video file]. Retrieved on December 13, 2018, from https://vimeo.com/93648697

Gaeta, A. (n.d.). Chipotle Target Market Analysis. Retrieved January 6, 2019, from https://zh.scribd.com/doc/49627759/Chipotle-Target-Market-Analysis

Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K. (2010). Social Media & Mobile Internet Use among Teens and Young Adults. Millennials. Pew internet & American life project.

Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In Communication and persuasion (pp. 1-24). Springer, New York, NY.

Lee, Y., & Koo, J. (2016). Can a Celebrity Serve as an Issue‐Relevant Argument in the Elaboration Likelihood Model?. Psychology & Marketing, 33(3), 195-208.

Cialdini, R. B. (2013). Influence: Pearson New International Edition: Science and Practice (5 edition th ed.). England, England: Pearson. (Original work published 2001).

Chipotle Mexican Grill . ( 2018). OUR COMPANY. Retrieved January 4, 2019, from https://www.chipotle.com/company

Weiss, E. (2013). What Does “The Scarecrow” Tell Us About Chipotle?. Retrieved December 13, 2018, from https://www.newyorker.com/business/currency/what-does-the-scarecrow-tell-us-about-chipotle

Eastern Daylight Time. (2016). Chipotle Releases Short Film, ‘A Love Story’. Retrieved January 12, 2019, from https://www.businesswire.com/news/home/20160706005262/en/

Nudd, T. (2013). Ad of the Day: Chipotle Makes Magic Yet Again With Fiona Apple and a Dark Animated Film. Retrieved January 4, 2019, from https://www.adweek.com/brand-marketing/ad-day-chipotle-makes-magic-again-fiona-apple-and-dark-animated-film-152380/

Friestad, M., & Wright, P. (1994). The persuasion knowledge model: How people cope with persuasion attempts. Journal of consumer research, 21(1), 1-31.


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